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01拍攝的鏡頭不能單一

01 cannot have a single shot

如果需要拍攝人物類的視頻，因為各種因素，很容易出現(xiàn)各種狀況，因此建議大家不要嫌麻煩，從各個角度都多拍一些照片和視頻，視頻形式橫屏豎屏的都要拍一些，避免后面出現(xiàn)問題，進入到后期制作的時候無素材可用，還得返工重拍。

If you need to shoot character videos, due to various factors, it is easy to encounter various situations. Therefore, it is recommended that you do not take too much trouble and take more photos and videos from various angles. For videos in the form of horizontal and vertical screens, you should take some photos to avoid problems in the future. When entering post production, there is no material available, and you need to redo and remake.

02拍攝的環(huán)境要干凈

The environment for 02 shooting should be clean

在進行拍攝的時候，選擇的拍攝環(huán)境也很重要，建議簡單干凈，這樣畫面自然而然會高級起來。很多企業(yè)就是不注重這樣的細節(jié)，有的時候細節(jié)真的決定成敗。

When shooting, the chosen shooting environment is also important. It is recommended to keep it simple and clean, so that the image will naturally become more advanced. Many companies simply do not pay attention to such details, and sometimes details really determine success or failure.

03出境人物說話要自然

03 Outbound characters should speak naturally

人物出境的時候，建議不要念稿，--好能背下來。如果臺詞過多可以一句一拍，--后再組合，念稿和背稿之間的差別非常明顯。其實普通人面對鏡頭時多少會有點不自在，所以如果要出鏡的人，平時就要多拍口播類的視頻，習慣了就會自然。

When characters leave the country, it is recommended not to read the manuscript, it is best to memorize it. If there are too many lines, you can beat them one sentence at a time and then combine them together. The difference between reciting and memorizing is very obvious. In fact, ordinary people may feel a bit uncomfortable when facing the camera, so if they want to appear on camera, they should usually shoot more oral videos, and it will be natural if they get used to it.

04字幕制作非常重要

04 Subtitle production is very important

企業(yè)宣傳的視頻--好帶字幕，特別是人物采訪類的視頻，如果企業(yè)還是外企的話，還可以增加英文字幕。

It is best to have subtitles for corporate promotional videos, especially for character interviews. If the company is still a foreign company, English subtitles can also be added.

05文案內容需要策劃好

The content of the 05 copy needs to be well planned

做視頻前提前做好規(guī)劃，比如你要做的內容，平日里積攢的視頻素材，以及腳本的撰寫。這個文案除了內容本身，還有短視頻的標題、評論的首條!

Plan ahead before making videos, such as the content you want to do, the video materials you accumulate on a daily basis, and the writing of scripts. This copy not only includes the content itself, but also the title of the short video and the first comment!

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