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文旅融合：打造網(wǎng)絡(luò)推廣新名片
Integration of Culture and Tourism: Creating a New Business Card for Online Promotion
山東文旅資源豐富，借助網(wǎng)絡(luò)推廣，“好客山東 好品山東” 品牌愈發(fā)響亮。省商務(wù)廳聯(lián)合電商平臺(tái)，邀請(qǐng)山東籍主播及頭部主播舉辦專場(chǎng)電商直播，開設(shè)抖音話題 “# 山東籍主播帶山東貨”，播放量破億次。直播過程中，融入?yún)蝿?、山東快書等非遺展示，講述山東故事。東方甄選 “齊魯山海行” 直播，播放山東非遺視頻，吸引大批觀眾關(guān)注，讓更多人了解到山東深厚的文化底蘊(yùn)，提升了山東文旅的知名度和美譽(yù)度。
Shandong has abundant cultural and tourism resources, and with the help of online promotion, the "Hospitality Shandong Good Product Shandong" brand has become increasingly prominent. The Provincial Department of Commerce, in conjunction with the e-commerce platform, invited Shandong anchors and head anchors to hold a special e-commerce live broadcast, and opened the Tiktok topic "# Shandong anchors bring Shandong goods", with more than 100 million broadcasts. During the live broadcast, intangible cultural heritage exhibitions such as Lv Opera and Shandong Kuaishu were incorporated to tell the story of Shandong. Dongfang Zhenxuan's "Qilu Mountain and Sea Tour" live broadcast, playing Shandong intangible cultural heritage videos, attracted a large number of viewers' attention, and allowed more people to understand Shandong's profound cultural heritage, enhancing the visibility and reputation of Shandong's cultural tourism.
技術(shù)革新：注入網(wǎng)絡(luò)推廣新動(dòng)力
Technological innovation: injecting new impetus into online promotion
5G 與 AI：驅(qū)動(dòng)數(shù)字升級(jí)
5G and AI: Driving Digital Upgrades
山東省通信管理局印發(fā)方案，2025 年將實(shí)施 “三新” 工程，開展九大行動(dòng)。到年底，全省 5G 基站將達(dá) 27 萬個(gè)，新打造 5G 融合應(yīng)用項(xiàng)目 700 個(gè)以上。山東移動(dòng)臨沂分公司積極推進(jìn)雙千兆建設(shè)，在蒙陰縣厚里村建設(shè) 5G 宏站、優(yōu)化 4G 基站，解決村民網(wǎng)絡(luò)需求。同時(shí)，5G 技術(shù)助力孟良崮景區(qū)打造 5G + VR 智慧文旅，提升游客體驗(yàn)。此外，以制造業(yè)為重點(diǎn)推動(dòng) AI 大模型應(yīng)用，提升工業(yè)生產(chǎn)智能化水平，為網(wǎng)絡(luò)推廣提供了強(qiáng)大的技術(shù)支撐。
The Shandong Provincial Administration of Communications has issued a plan to implement the "Three New" project and carry out nine major actions by 2025. By the end of the year, the number of 5G base stations in the province will reach 270000, and more than 700 new 5G fusion application projects will be built. Shandong Mobile Linyi Branch actively promotes the construction of dual gigabit networks, building 5G macro stations and optimizing 4G base stations in Houli Village, Mengyin County to meet the network needs of villagers. At the same time, 5G technology is helping Menglianggu Scenic Area to create 5G+VR smart cultural tourism, enhancing the tourist experience. In addition, focusing on the manufacturing industry to promote the application of AI big models, enhancing the level of industrial production intelligence, and providing strong technical support for network promotion.

數(shù)字營(yíng)銷：創(chuàng)新推廣模式
Digital Marketing: Innovative Promotion Model
山東的網(wǎng)絡(luò)推廣服務(wù)商積極創(chuàng)新，提供多元化服務(wù)。濟(jì)南嵊燦網(wǎng)絡(luò)科技有限公司為企業(yè)提供 “一站式” 網(wǎng)絡(luò)整合營(yíng)銷解決方案，涵蓋電商平臺(tái)建設(shè)、搜索引擎營(yíng)銷等服務(wù)。山東群思網(wǎng)絡(luò)科技有限公司推出短視頻運(yùn)營(yíng)一體化解決方案，基于微信為企業(yè)開發(fā)小程序、公眾號(hào)，幫助企業(yè)實(shí)現(xiàn)線上線下互通，有效提升了企業(yè)的網(wǎng)絡(luò)推廣效果。
Shandong's online promotion service providers actively innovate and provide diversified services. Jinan Shengcan Network Technology Co., Ltd. provides enterprises with a "one-stop" network integrated marketing solution, covering services such as e-commerce platform construction and search engine marketing. Shandong Qunsi Network Technology Co., Ltd. launched an integrated solution for short video operation, developed small programs and official account for enterprises based on WeChat, helped enterprises achieve online and offline interoperability, and effectively improved the network promotion effect of enterprises.
未來展望：開啟網(wǎng)絡(luò)推廣新征程
Future outlook: Embarking on a new journey of online promotion
隨著數(shù)字技術(shù)的不斷發(fā)展，山東網(wǎng)絡(luò)推廣將迎來新的機(jī)遇與挑戰(zhàn)。未來，山東需持續(xù)優(yōu)化政策環(huán)境，推動(dòng)產(chǎn)業(yè)數(shù)字化轉(zhuǎn)型，加強(qiáng)數(shù)字基礎(chǔ)設(shè)施建設(shè)，培養(yǎng)專業(yè)人才。同時(shí)，要緊跟市場(chǎng)趨勢(shì)，創(chuàng)新推廣模式，深度挖掘文化和產(chǎn)業(yè)資源，講好山東故事。相信在各方的共同努力下，山東網(wǎng)絡(luò)推廣將持續(xù)發(fā)力，為經(jīng)濟(jì)社會(huì)高質(zhì)量發(fā)展注入源源不斷的動(dòng)力。
With the continuous development of digital technology, Shandong's online promotion will usher in new opportunities and challenges. In the future, Shandong needs to continuously optimize the policy environment, promote industrial digital transformation, strengthen digital infrastructure construction, and cultivate professional talents. At the same time, we must keep up with market trends, innovate promotion models, deeply explore cultural and industrial resources, and tell the story of Shandong well. I believe that with the joint efforts of all parties, Shandong's online promotion will continue to make efforts, injecting a continuous stream of power into the high-quality development of the economy and society.
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