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結(jié)合山東產(chǎn)業(yè)特色，搭建專業(yè)店鋪
Combining Shandong's industrial characteristics, build professional stores
凸顯制造業(yè)優(yōu)勢
Highlight the advantages of manufacturing industry
山東機(jī)械裝備、化工等制造業(yè)發(fā)達(dá)。機(jī)械制造企業(yè)搭建愛采購店
Shandong has developed manufacturing industries such as mechanical equipment and chemical industry. Mechanical manufacturing enterprises build love purchasing stores
鋪時，可首頁設(shè) 3D 展示模塊，全方位呈現(xiàn)產(chǎn)品外觀與結(jié)構(gòu)。在店鋪介紹中，突出山東制造工藝優(yōu)勢，展示企業(yè)重大項(xiàng)目參與情況與榮譽(yù)，提升影響力。
When laying, a 3D display module can be set up on the homepage to comprehensively present the appearance and structure of the product. In the store introduction, highlight the advantages of Shandong's manufacturing technology, showcase the company's participation and honors in major projects, and enhance its influence.
突出農(nóng)業(yè)特色
Highlight agricultural characteristics
作為農(nóng)業(yè)強(qiáng)省，山東農(nóng)產(chǎn)品豐富。農(nóng)業(yè)企業(yè)搭建店鋪時，要展示農(nóng)產(chǎn)品溯源體系，介紹種植或養(yǎng)殖環(huán)境、生長周期及加工過程。強(qiáng)調(diào)地理標(biāo)志認(rèn)證，提升產(chǎn)品可信度。
As a strong agricultural province, Shandong has abundant agricultural products. When agricultural enterprises build stores, they should display the traceability system of agricultural products, introduce the planting or breeding environment, growth cycle, and processing process. Emphasize geographical indication certification to enhance product credibility.

優(yōu)化商品信息，增加曝光機(jī)會
Optimize product information and increase exposure opportunities
精準(zhǔn)篩選關(guān)鍵詞
Accurately screen keywords
借助愛采購后臺工具與百度指數(shù)，結(jié)合山東特色產(chǎn)業(yè)篩選熱門關(guān)鍵詞。如青島海產(chǎn)品企業(yè)，選擇 “青島海鮮批發(fā)” 等精準(zhǔn)關(guān)鍵詞，合理布局在商品標(biāo)題、描述及詳情頁中，并關(guān)注時效性，適時調(diào)整策略。
Using the Love Procurement backend tool and Baidu Index, combined with Shandong's characteristic industries, filter popular keywords. For Qingdao seafood enterprises, choose precise keywords such as "Qingdao Seafood Wholesale", reasonably layout them in product titles, descriptions, and detail pages, and pay attention to timeliness, adjusting strategies in a timely manner.
完善商品詳情頁
Improve the product details page
商品詳情頁需內(nèi)容豐富、圖文并茂。以陶瓷企業(yè)為例，除展示產(chǎn)品圖片與參數(shù)，還要介紹制作工藝，通過視頻展示生產(chǎn)過程。添加客戶評價與案例分享，增強(qiáng)說服力。
The product detail page should be rich in content and illustrated with text. Taking ceramic enterprises as an example, in addition to displaying product pictures and parameters, it is also necessary to introduce the production process and showcase the production process through videos. Add customer reviews and case studies to enhance persuasiveness.
多渠道運(yùn)營推廣，拓寬業(yè)務(wù)版圖
Multi channel operation and promotion, expanding business territory
用好平臺推廣工具
Make good use of platform promotion tools
愛采購提供加油包、實(shí)力商家認(rèn)證等推廣工具。新入駐企業(yè)可先用加油包提升曝光量，實(shí)力商家認(rèn)證能提升企業(yè)排名與可信度，吸引客戶關(guān)注。
Love Procurement provides promotional tools such as fuel packs and certified strength merchants. Newly settled enterprises can first increase their exposure with fuel packs, and the certification of strong merchants can enhance their ranking and credibility, attracting customer attention.
開展內(nèi)容營銷
Carry out content marketing
利用愛采購商友圈和問答板塊，發(fā)布山東特色產(chǎn)業(yè)相關(guān)內(nèi)容。如濰坊風(fēng)箏企業(yè)分享風(fēng)箏制作工藝、放飛技巧及風(fēng)箏節(jié)信息，積極回答客戶問題，樹立專業(yè)形象，引導(dǎo)客戶進(jìn)店。
Utilize the Love Purchasing Business Circle and Q&A section to publish content related to Shandong's characteristic industries. Weifang Kite Enterprise shares kite making techniques, flying skills, and kite festival information, actively answers customer questions, establishes a professional image, and guides customers into the store.
線上線下協(xié)同推廣
Online and offline collaborative promotion
參加山東本地行業(yè)展會、交流會時，展示愛采購店鋪二維碼，引導(dǎo)客戶掃碼進(jìn)店。對線下積累的客戶進(jìn)行線上精準(zhǔn)營銷，提高復(fù)購率。
When attending local industry exhibitions and exchange meetings in Shandong, display the QR code of the Love Procurement store and guide customers to scan the code to enter the store. Conduct precise online marketing for customers accumulated offline to increase repeat purchase rates.
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