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一、個(gè)人原創(chuàng)

1、 Personal original creation

抖音上熱門的第一個(gè)要求就是：視頻必須為個(gè)人原創(chuàng)。很多人開始做抖音原創(chuàng)之后，不知道拍攝什么內(nèi)容。其實(shí)內(nèi)容的選擇沒(méi)那么難，可以從以下幾方面入手。

The first popular requirement on Tiktok is that the video must be original. Many people don't know what to shoot after they start to make Tiktok original works. Actually, the selection of content is not that difficult. You can start from the following aspects.

可以記錄生活中的趣事。

Can record interesting things in life.

可以學(xué)習(xí)熱門的舞蹈、手勢(shì)舞等。

You can learn popular dances, gesture dances, etc.

配表情系列，利用豐富的表情和肢體語(yǔ)言。

Equipped with emoji series, utilizing rich facial expressions and body language.

旅行記錄，將你所看到的美景通過(guò)視頻展現(xiàn)出來(lái)。

Travel records showcase the beautiful scenery you see through videos.

另外，我們也可以換位思考一下：如果我是粉絲，希望看到什么內(nèi)容？即使不換位思考，也可以回顧一下：我們?cè)诳炊兑舻臅r(shí)候愛(ài)看什么內(nèi)容的？搞笑的肯定是愛(ài)看的，如果一個(gè)人拍的內(nèi)容特別有意思，用戶絕對(duì)會(huì)點(diǎn)贊和轉(zhuǎn)發(fā)；還有情感的、勵(lì)志的、“雞湯”的，如果內(nèi)容能夠引起用戶的共鳴，用戶也會(huì)愿意關(guān)注。

Additionally, we can also put ourselves in the shoes of others: If I were a fan, what content would I like to see? Even without transposition, we can also review what we like to see when we watch Tiktok? Humorous content is definitely something that people love to watch. If someone's content is particularly interesting, users will definitely like and share it; There are also emotional, motivational, and 'chicken soup' content that users are willing to pay attention to if they can resonate with the content.

除了上面的這些廣泛關(guān)注的內(nèi)容，還有細(xì)分的內(nèi)容。例如，某個(gè)用戶正好需要買車，那么關(guān)于鑒別車輛好壞的視頻就成為他關(guān)注的內(nèi)容了；再如，某人想減肥，那么減肥類的他也會(huì)特別關(guān)注。所以，這就是我們關(guān)注的內(nèi)容，同樣也是創(chuàng)作者應(yīng)該把握的原創(chuàng)方向?？醋约哼x擇什么領(lǐng)域，那么就做這個(gè)領(lǐng)域的人群關(guān)注的內(nèi)容。

In addition to the widely discussed content above, there are also segmented contents. For example, if a user happens to need to buy a car, videos about identifying the quality of the vehicle will become the focus of their attention; For example, if someone wants to lose weight, they will also pay special attention to weight loss. So, this is the content we focus on, and it is also the original direction that creators should grasp. If you choose a field, then focus on the content that the audience in that field is interested in.

2. 視頻完整度高

2. High video completeness

在創(chuàng)作短視頻時(shí)，雖然只有15秒，也一定要保證視頻時(shí)長(zhǎng)和內(nèi)容的完整度，視頻短于7秒是很難被推薦的。保證視頻時(shí)長(zhǎng)才能保證視頻的基本可看性，內(nèi)容演繹得完整，才有機(jī)會(huì)上推薦。如果你的內(nèi)容卡在一半就結(jié)束了，用戶看到后會(huì)很失望的。

When creating short videos, even though they are only 15 seconds long, it is important to ensure the duration and completeness of the content. Videos shorter than 7 seconds are difficult to recommend. Ensuring the duration of the video is essential to ensure its basic watchability. Only when the content is fully presented can there be a chance for it to be recommended. If your content ends halfway through, users will be very disappointed when they see it.

3. 沒(méi)有產(chǎn)品水印

3. No product watermark

抖音中的熱門視頻不能帶有其他 APP 水印，而且使用不屬于抖音的貼紙和特效，這樣的視頻可以發(fā)布，但不會(huì)被平臺(tái)推薦。

Popular videos in Tiktok can't have other APP watermarks, and use stickers and special effects that don't belong to Tiktok. Such videos can be released, but won't be recommended by the platform.

4. 高質(zhì)量的內(nèi)容

4. High quality content

即使是抖音這樣追求顏值和拍攝質(zhì)量的平臺(tái)，內(nèi)容也永遠(yuǎn)是最重要的，因?yàn)橹挥形说膬?nèi)容，才能讓人有觀看、點(diǎn)贊和評(píng)論的欲望。想要上熱門，肯定是要有好的作品質(zhì)量，視頻清晰度要高。

Even if Tiktok is a platform that pursues beauty and shooting quality, content is always the most important, because only attractive content can make people have the desire to watch, praise and comment. To become popular, one must have good work quality and high video clarity.

抖音視頻吸引粉絲是個(gè)漫長(zhǎng)的過(guò)程，所以用戶要循序漸進(jìn)地推出一些高質(zhì)量的視頻，學(xué)會(huì)維持和粉絲的獲密度。多學(xué)習(xí)一些比較火的現(xiàn)頻拍攝手法及造材，相信通過(guò)個(gè)人的努力，你也能拍攝出火爆的抖音視頻。

It is a long process for Tiktok videos to attract fans, so users should gradually introduce some high-quality videos and learn to maintain the density of fans. Learn more popular techniques and materials of current frequency shooting. I believe that through personal efforts, you can also shoot popular Tiktok videos.

5. 積極參與活動(dòng)

5. Actively participate in activities

對(duì)于平臺(tái)推出的活動(dòng)一定要積極參與。參與那些剛剛推出的活動(dòng)后，只要作品質(zhì)量過(guò)得去，就會(huì)獲得不錯(cuò)的推薦，運(yùn)氣好就能上熱門。抖音APP 內(nèi)已經(jīng)引入了“抖音小助手”用來(lái)引導(dǎo)教學(xué)。所以，用戶在發(fā)布視頻時(shí)，也可以積極@抖音小助手來(lái)增加被推薦的機(jī)會(huì)。

Be sure to actively participate in the activities launched by the platform. After participating in those newly launched activities, as long as the quality of the works is acceptable, you will receive good recommendations and be lucky enough to become popular. Tiktok APP has introduced "Tiktok Little Assistant" to guide teaching. Therefore, when users publish videos, they can also actively use @ Tiktok assistants to increase the chance of being recommended.