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一、短視頻seo應(yīng)該怎么做？

1、 How should short video SEO be done?

1、內(nèi)容質(zhì)量做任何平臺(tái)的SEO，內(nèi)容都是第一位的。平臺(tái)為鼓勵(lì)優(yōu)秀的作品為更多人看到，平臺(tái)為鼓勵(lì)優(yōu)質(zhì)賬號(hào)，都會(huì)優(yōu)先推薦高質(zhì)量的作品，讓其獲得更多推薦，更好的搜索排名，從而形成好內(nèi)容—多流量的生態(tài)循環(huán)模式。

1. Content quality is the top priority for SEO on any platform. To encourage excellent works to be seen by more people and high-quality accounts, the platform will prioritize recommending high-quality works, allowing them to receive more recommendations and better search rankings, thus forming a good content multi traffic ecological cycle model.

2、關(guān)鍵詞植入在確保內(nèi)容原創(chuàng)和優(yōu)質(zhì)的同時(shí)，要做短視頻SEO，還必須做好關(guān)鍵詞的科學(xué)植入。

2. Keyword implantation not only ensures original and high-quality content, but also requires scientific keyword implantation for short video SEO.

一方面要避免關(guān)鍵詞的堆砌，甚至因詞傷意，影響意思表達(dá)和用戶體驗(yàn)，另一方面，要最大可能醒目、足夠的植入關(guān)鍵詞。要做好二者的平衡。對(duì)于短視頻來(lái)說(shuō)，應(yīng)該怎樣，以及在哪里植入關(guān)鍵詞呢？

On the one hand, it is necessary to avoid keyword stuffing, which may even hurt the meaning and affect the expression of meaning and user experience. On the other hand, it is necessary to implant keywords as prominently and sufficiently as possible. We need to strike a balance between the two. What should be done for short videos and where should keywords be implanted?

2.1標(biāo)題及內(nèi)容簡(jiǎn)介。1—3個(gè)為宜，最好開(kāi)頭就是關(guān)鍵詞。

2.1 Title and Content Introduction. 1-3 are recommended, preferably starting with keywords.

2.2合集和話題，帶有關(guān)鍵詞會(huì)有加分。

2.2 Collections and topics with keywords will earn extra points.

2.3賬號(hào)及作者名同樣2.4封面2.5內(nèi)文的配文及語(yǔ)音2.6內(nèi)容的畫(huà)面如logo等（短視頻算法不僅僅識(shí)別文字，也能視頻及語(yǔ)音）

2.3 Same Account and Author Name 2.4 Cover 2.5 Text and Voice 2.6 Content Images such as logos (Short video algorithms not only recognize text, but also video and voice)

4、發(fā)布時(shí)機(jī)發(fā)布的時(shí)間，一般為用戶觀看高峰發(fā)布為佳，從而站在流量的大風(fēng)口上。抖音快手等短視頻流量高峰，可查詢第三方報(bào)告，并結(jié)合自己的實(shí)際情況選擇。另一方面，不同的目標(biāo)用戶，時(shí)間也有所不同。比如，學(xué)生族，一般是放學(xué)之后；老年人，一般是下午；上班族，晚上更集中。同樣可以根據(jù)相關(guān)第三方報(bào)告，以及自己的目標(biāo)用戶，按圖索驥選擇發(fā)布時(shí)間。時(shí)間合適，站在大流量和高精準(zhǔn)的位置，優(yōu)化工作就會(huì)事半功倍。

4. The optimal time for publishing is usually during the peak viewing period for users, in order to stand at the forefront of traffic. For short video traffic peaks such as Tiktok Kwai, you can query the third-party report and select according to your own actual situation. On the other hand, different target users also have different times. For example, the student group usually comes after school; Elderly people, usually in the afternoon; Office workers tend to be more concentrated at night. You can also choose the release time based on relevant third-party reports and your target users by following the map. When the time is right, standing in a high traffic and high-precision position, optimization work will be twice as efficient.

5、視頻數(shù)量還有一個(gè)重要的點(diǎn)，就是量變產(chǎn)生質(zhì)變。以足夠多的數(shù)量來(lái)達(dá)到排名優(yōu)化的目的。但每個(gè)平臺(tái)都有判重機(jī)制，人工又很難保證產(chǎn)出大量?jī)?nèi)容，所以這時(shí)，我們需要借助一些SEO的軟件來(lái)進(jìn)行操作。批量剪輯視頻，產(chǎn)出視頻。以及定時(shí)發(fā)送。有相關(guān)需求可以聯(lián)系。

5. Another important aspect of the number of videos is that quantitative changes lead to qualitative changes. To achieve ranking optimization with a sufficient quantity. But every platform has a weight judgment mechanism, and it is difficult for humans to ensure the production of a large amount of content, so in this case, we need to use some SEO software to operate. Batch edit videos and produce videos. And send it at regular intervals. You can contact us if you have any relevant needs.

二、短視頻SEO的優(yōu)勢(shì)

2、 The advantages of short video SEO

1、性價(jià)比高相比短視頻的廣告，短視頻SEO成本更低，短視頻一旦有了排名后，只要保持更新，排名是比較穩(wěn)定的，而且SEO是自然排名，點(diǎn)擊不扣費(fèi)，你做的關(guān)鍵詞越多越好。更重要的是，你只要學(xué)會(huì)了SEO，在制作短視頻時(shí)，自己順帶就做好了，不會(huì)額外增加任何成本。

1. Compared to short video advertisements, short video SEO has lower cost performance. Once a short video has a ranking, as long as it is kept updated, the ranking is relatively stable. Moreover, SEO is a natural ranking, and clicks are not charged. The more keywords you create, the better. More importantly, as long as you learn SEO, you can do it yourself when making short videos without any additional costs.

2、流量精準(zhǔn)SEO和SEM流量都是用戶自己搜索來(lái)的，需求很明確，流量很精準(zhǔn)，轉(zhuǎn)化率更高。SEO和SEM的區(qū)別就是，前者不花錢(qián)。而通過(guò)系統(tǒng)推薦來(lái)的流量，即使有意向，也需要培育和篩選，轉(zhuǎn)化率一般不高。

2. Accurate traffic SEO and SEM traffic are both generated by users' own searches, with clear needs, precise traffic, and higher conversion rates. The difference between SEO and SEM is that the former does not cost money. The traffic recommended through the system, even if there is intention, still needs to be cultivated and screened, and the conversion rate is generally not high.

3、流量穩(wěn)定無(wú)論是短視頻平臺(tái)的信息流廣告，還是競(jìng)價(jià)排名廣告，一旦停止投放，流量是立即停止的。而SEO的流量是24

3. Stable traffic, whether it is information flow advertising on short video platforms or bidding ranking advertising, once the advertising stops, the traffic immediately stops. And SEO traffic is 24