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一、不清楚平臺的規(guī)則，不做規(guī)劃

1、 Unclear about platform rules, not planning

無論什么平臺，都有他自身的規(guī)則，很多新手在操作之前根本就沒有了解過平臺的規(guī)則，直接開始操作，甚至有些連每個按鈕的功能都不了解，那么結(jié)果就會導(dǎo)致限流、

No matter what platform, there are its own rules. Many beginners have no understanding of the platform's rules before operating, and start operating directly. Some even do not understand the function of each button, which can lead to flow restriction

重置、刪視頻、嚴(yán)重封號。

Reset, delete videos, severe account suspension.

二、不養(yǎng)號，不活躍

2、 No account maintenance, inactive

我們經(jīng)常會看到，為什么我的賬號沒有推薦量，播放量那么少，都做了那么久了粉絲怎么還上不去，原因就是你沒有把號養(yǎng)起來。急于求成或者聽別人說的刷，結(jié)果只有一個，直接死掉。

We often see why my account doesn't have recommended content, has so few views, and has been doing it for so long. Why can't my fans still get on? The reason is that you haven't taken care of my account. Rushing for success or listening to others say brush, only one result, die directly.

三、照搬

3、 Copying

無論是從技術(shù)流、高顏值、模仿表演還是有趣段子，那些火的15秒短視頻的背后，粉絲的用戶畫像和用戶行為，已經(jīng)完全不同于過往的任何平臺。抖音后臺技術(shù)有去重機制，機器會自動判斷你的視頻重復(fù)率。重復(fù)率如果達到一定的比例就會視為重復(fù)，就不會給推薦。

Whether it's in terms of technology flow, high aesthetics, imitation performances, or interesting jokes, behind those popular 15 second short videos, the user profiles and behaviors of fans are completely different from any previous platform. The Tiktok background technology has a de duplication mechanism, and the machine will automatically determine your video repetition rate. If the repetition rate reaches a certain proportion, it will be considered as repetition and will not be recommended.

四、多拍多發(fā)

4、 Take multiple photos and send multiple messages

很多人都會問，你看我的抖音怎么不火呀!相信很多人都聽過這樣的回答:沒事，多拍多發(fā)就可以，總有一個能火的。然后你就開始各種拍，各種發(fā)，發(fā)現(xiàn)別人發(fā)布的視頻形式火了，你就去模仿，發(fā)現(xiàn)還是不火，然后你又換另一種，不火再換。

Many people will ask why my Tiktok is not so hot! I believe many people have heard this answer: It's okay, just shoot and post more, there will always be someone who can catch fire. Then you start shooting and posting various videos. If you find that the video format posted by others is popular, you imitate it and find that it is still not popular. Then you switch to another format, and if it is not popular, you can switch again.

千萬別這樣。抖音是算法驅(qū)動的平臺，推薦邏輯和別的平臺不同，強化的是人設(shè)標(biāo)簽，絕對不是依靠量來彌補戰(zhàn)略上的錯誤。

Don't do this. Tiktok is an algorithm driven platform. The recommendation logic is different from other platforms. What it strengthens is the human tag, and it does not rely on quantity to make up for strategic errors.

五、為上熱門而發(fā)

5、 Post for the sake of becoming popular

如果說不從商業(yè)的角度想，只是純粹的玩玩，那你可以隨意發(fā)，如果你是為了抖音短視頻運營，為了漲粉變現(xiàn)，那你一定要有規(guī)律和運營思路在里面，基礎(chǔ)的定位、賬號頭像、名稱、簽名、音樂視頻制作等等。

If you don't think from a commercial point of view, but just play, you can send it at will. If you want to run Tiktok short video and cash in to increase the number of fans, you must have laws and operating ideas in it, including basic positioning, account avatar, name, signature, music video production, etc.

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